Just recently celebrating its 9th Birthday, although it doesn't seem like it, Google is still young. Their algorithm is ever changing, yet there are certain principals that don't seem to change, Duplicate Content Kills being one of them.
If you look at the purpose of Google, as stated by many of their executives, to provide good, relevant content. This makes sense. This is how they have evolved to such a monstrosity and a source for the worlds' information. Of course, they want to keep it that way.
Lets talk about this point, duplicate content. Duplicate content as defined by Google's Webmaster Blog:
"Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar."
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So basically, if you are setting up many sites to dominate one keyword, be careful how you do it. From my experience we have had great success setting up multiple sites for clients, by having unique and good content. Also, if you can, provide content about related search terms to your business. If you have or work in any sort of business, I can guarantee you that there is more than one keyword that you can target.
So think with that, its a waste of time to do otherwise.
As always, thanks for reading!
Rafferty Pendery
CEO Studio98
